During the past few weeks, while I’ve engaged in deep research of new trends in internet marketing and social media for my own entrepreneurial initiatives, I’ve also been keeping track of much of the on-line media involved with the Obama campaign. Of all the great promotional videos that have emerged–my favorite has been this one pioneered by MC Yogi and a local California media team:
This high quality media production really captures the progressive edge, and may have really helped ground-in votes from the younger “hip” demographic. I’ve participated in helping this outstanding video go viral in it’s organic distribution (nearly 250,000 views in just a few short weeks) by leveraging my own social media tool and skills across my networks.
After the video was initially released, I was told by friends that MC Yogi lives nearby, and that a few people who managed the media production are people I know and have worked with here in Marin County. I had a good feeling that I would likely have an opportunity to meet MC Yogi and congratulate him on such a successful production and contribution. That opportunity finally came last night when I attended the “Groove Garden” dance party in Fairfax–where MC Yogi did a live rendition and rap of the same “Vote for Hope” song for Obama. Directly after his performance, I approached MC Yogi, and shared with him my appreciation of the production, and let him know that it really inspired me. He is a great guy, and my further encouragement led him to also peform several more crowd-inspiring raps for Ganesha, Shiva, and other spiritual reverences.It’s great to realize that with just a few creative minds and some dedicated skill and time–nearly anyone can make significant contributions toward progressive change in this world.See MC Yogi’s website here: